We have all seen similar advertisements like the one on the right. A product hyped as something you can’t do without.
Buy 1 Get 1 FREE!
Just pay shipping and handling.
They are appealing to basic human senses, something for nothing.
Appeals to our senses of curiosity.
It is one of the oldest marketing tricks in the book. Surprisingly, it still works. And works well.
Lately marketers, especially on TV have added a twist. Up selling 4-6 items at one low price – just pay shipping and handling. Usually around $6.00.
Sounds a fair deal.
Have your credit card ready and call 866-_____ Very often you are paying for the call. The marketer receives a percentage. Between $4 and $10.
Before you can ask what the final costs will be, they have got your phone number – placed you on their suckers list, plus you have given them your credit card number.
Now you are about to find out those shipping and handling charges have added up to $36.00, sometimes more plus the price of the item, usually $19.95 or $24.95, plus the phone call of $8.00 – $20.00 and the final result is $74.90 + tax.
Not much of a deal is it?
Here is some interesting reading: Deconstructing “Buy 1 – Get 1 FREE!”